Yelp is a review website that is run by the customers. The general public, your clients, are the ones in charge and they can make or break a business with good or bad reviews. Users of Yelp create a profile and then find businesses that they have been to and give their two cents on it. When users are reviewing a business, they can choose different Stars. 1 Star being horrible and 5 Stars being amazing!!!! They then go ahead and write about their personal experience and then press post.
Yelp then takes the average of the Stars your business received and attaches it to your businesses name so that when potential new clients search your business on Yelp, they can decide if they want to use your business or go somewhere else. This is why Yelp can make or break your business!
Overall, the more positive and 5 Star reviews you have on your Yelp page, the better your business will do. According to the Yelp Official Blog, 85% of consumers use the Internet to find local businesses. This 85% of people using the Internet is a crucial market that you could be missing out on if you are not making a conscious effort to get your customers to review you on Yelp.